Finaloop Ecommerce Finance Academy 2025

June 5, 2025

09:00 AM - 7:00 PM CDT

Ella Hotel

1900 Rio Grande St, Austin, TX 78705

100

7 & 8 Figure

Founder-Only Event

6

Immersive

Financial Workshops

4

Curated Experiences to

Dine, Connect & Unwind

2

Strategic Keynotes From

Top DTC Minds

Welcome to the First Ever Ecom Finance School!

We kept seeing it: Founders crushing it in marketing—while financial blind spots quietly kill their brands.

So we built what didn’t exist. A one-day, no-fluff finance school for DTC founders—packed with practical tools, hands-on sessions, and real clarity. It’s a one-of-a-kind, focused learning experience for founders serious about mastering their numbers.

Top speakers. Real-world content. Killer venue. Premium catering. 100% free – sponsored by Finaloop to give back to the community that built us.

Ready to build real financial muscle? Spots are limited, don’t miss this.

Sponsored By

Dinner & Happy Hour by

This Is Your Competitive Edge

A full-day interactive workshop, built to sharpen your financial skills and 10X your growth game.

Pure Learning - No BS

Get real-world financial planning strategies from ecommerce pros who’ve actually done it. No theory or fluff, just practical takeaways.

Workshops That Work

Hands-on sessions putting your new skills into practice. Deep dive into your P&L, cash flow, and actionable insights to optimize your tariffs.

Learn From The Frontlines

Panels, strategic keynotes, and real stories from top founders, CFOs, and finance leaders who’ve scaled, exited, and survived it all.

Connect With Fellow Attendees

Join founders, CFOs, and growth-stage operators who speak your language. Engage, consult, and build valuable relationships.

Event Agenda

9:00 AM
Registration & Breakfast

10:00 AM
Keynote: "Tariffs & The E-Commerce Financial Squeeze"

11:15 AM
Parallel Sessions
Margins, Mistakes & Tariffs: P&L Essentials Every Brand Should Know
P&L & Tariff Deep-Dive: Using Your P&L to Scale Smarter Advanced

12:15 PM
Beyond the Numbers: Advanced Balance Sheet Management for Smarter Scaling
Navigating sales tax in 2025 (By Kintsugi)

1:00 PM
Lunch & Networking

2:00 PM
Keynote: “Tactical moves for Ecommerce operations”

3:00 PM
Parallel Sessions
Stop The Cash Bleed: Cash Flow Forecasting Workshop
Debt and Financing Strategy for Long-Term Success Advanced

3:45 PM
Afternoon Coffee Break

4:15 PM
Panel Discussion: Built to Scale: Real Lessons from Founders Who've Done It

5:15 PM
The Ecom Games: May The COGS Be Ever in Your Favor

5:45 PM
Closing Remarks

6:00 PM
Happy Hour

Meet The Incredible Speakers

The Speakers:

Taylor Holiday

CEO, Common Thread Collective

Mehtab S. Bhogal

Co-Founder, Karta Ventures

Nate Littlewood

Founder & Fractional CFO, Future Ready

Jordan Benjamin

CEO, OmniFi Partners

Jon Blair

Founder & Fractional CFO, Free To Grow

Rayla Rappaport

CPA, Finaloop

Courtney Myers

Founder, Freedom Finance

Jeff Lowenstein

Founder & Fractional CFO, Free To Grow

The Panelists:

Ronak Shah

CEO & Co-Founder at Obvi Co Host - COT

Cody Sanders

CPO & Co-Founder, Mixhers

Dean Brennan

CEO, Heart & Soil

Krista Dalton

CMO, Tecovas

Registration Details

What’s Included in Your Free Ticket?

Full-day event access

Join an all-inclusive full day of ecom finance content tailored for DTC founders—with deep dives into your numbers, hands-on workshops, keynotes, panels, and networking with top voices.

Exclusive attendee toolkit

Bring your new skills home with plug-and-play templates, cheat sheets, and practical tools to manage and grow like top-performing ecom brands.

Curated dining & drinks

Enjoy a premium breakfast, lunch, happy hour, and themed dinner experience with thoughtfully prepared food and beverages.

Networking opportunities

Connect with top ecom founders, finance leaders, and influencers across sessions, panels, and social events.

FAQs

Got questions? We’ve got the answers

How much does the Finaloop E-commerce Finance Academy cost?

The Finaloop Ecommerce Finance Academy is completely free of charge. We're offering this valuable educational experience at no cost to participants, but you must register in advance to secure your spot as space is limited.

What can I expect to learn at the Finaloop E-commerce Finance Academy?

Attendees will gain critical Ecommerce financial knowledge including P&L mastery, balance sheet management, cash flow forecasting, funding strategies, and tax optimization. The event features both beginner and advanced tracks to ensure all participants receive tailored content relevant to their business stage, from early growth ($1M-$10M) to scaling brands ($10M-$50M).

Who should attend this event?

This workshop is designed for Ecommerce business owners, founders, CFOs, and financial decision-makers. Whether you're running a growth-stage brand ($1M-$10M) or scaling your business ($10M-$50M), you'll find valuable content tailored to your needs with our dual-track sessions. The event is particularly valuable for those looking to optimize their financial operations, prepare for funding, or plan strategic exits.

What's the format of the event?

The Finaloop Ecommerce Finance Academy is a full-day immersive experience running from 9:00 AM to 6:30 PM on June 5, 2025, in Austin, TX. The day includes keynote presentations, interactive workshops, panel discussions, networking opportunities, and even a Jeopardy-style financial competition with prizes. Meals are provided, including breakfast, lunch, and a networking happy hour to conclude the day.

If I register, is my spot guaranteed?

Due to high demand, spots are limited. Register as soon as possible—if you're approved, you'll receive a confirmation from us.

Still got questions? Feel free to reach out to us at events@finaloop.com