# Finaloop Ecommerce Finance Academy 2025

**Date:** June 5, 2025  
**Time:** 09:00 AM - 7:00 PM CDT  
**Location:** Ella Hotel, 1900 Rio Grande St, Austin, TX 78705

**100**  
**7 & 8 Figure**  
**Founder-Only Event**  
**6**  
**Immersive**  
**Financial Workshops**  
**4**  
**Curated Experiences to**  
**Dine, Connect & Unwind**  
**2**  
**Strategic Keynotes From**  
**Top DTC Minds**

## Welcome to the First Ever Ecom Finance School!

We kept seeing it: Founders crushing it in marketing—while financial blind spots quietly kill their brands.

So we built what didn’t exist. A one-day, no-fluff finance school for DTC founders—packed with practical tools, hands-on sessions, and real clarity. It’s a one-of-a-kind, focused learning experience for founders serious about mastering their numbers.

Top speakers. Real-world content. Killer venue. Premium catering. 100% free – sponsored by Finaloop to give back to the community that built us.

Ready to build real financial muscle? Spots are limited, don’t miss this.

## Sponsored By

Dinner & Happy Hour by

## This Is Your Competitive Edge

A full-day interactive workshop, built to sharpen your financial skills and 10X your growth game.

#### Pure Learning - No BS
Get real-world financial planning strategies from ecommerce pros who’ve actually done it. No theory or fluff, just practical takeaways.

#### Workshops That Work
Hands-on sessions putting your new skills into practice. Deep dive into your P&L, cash flow, and actionable insights to optimize your tariffs.

#### Learn From The Frontlines
Panels, strategic keynotes, and real stories from top founders, CFOs, and finance leaders who’ve scaled, exited, and survived it all.

#### Connect With Fellow Attendees
Join founders, CFOs, and growth-stage operators who speak your language. Engage, consult, and build valuable relationships.

[Secure Your Spot](https://lu.ma/FinaloopEcomFinanceAcademy2025)

## Event Agenda

9:00 AM  
**Registration & Breakfast**

10:00 AM  
**Keynote: "Tariffs & The E-Commerce Financial Squeeze"**

11:15 AM  
**Parallel Sessions**  
- Margins, Mistakes & Tariffs: P&L Essentials Every Brand Should Know  
- P&L & Tariff Deep-Dive: Using Your P&L to Scale Smarter Advanced

12:15 PM  
**Beyond the Numbers: Advanced Balance Sheet Management for Smarter Scaling**  
**Navigating sales tax in 2025 (By Kintsugi)**

1:00 PM  
**Lunch & Networking**

2:00 PM  
**Keynote: "Tactical moves for Ecommerce operations"**

3:00 PM  
**Parallel Sessions**  
- Stop The Cash Bleed: Cash Flow Forecasting Workshop  
- Debt and Financing Strategy for Long-Term Success Advanced

3:45 PM  
**Afternoon Coffee Break**

4:15 PM  
**Panel Discussion: Built to Scale: Real Lessons from Founders Who've Done It**

5:15 PM  
**The Ecom Games: May The COGS Be Ever in Your Favor**

5:45 PM  
**Closing Remarks**

6:00 PM  
**Happy Hour**

[Secure Your Spot](https://lu.ma/FinaloopEcomFinanceAcademy2025)

## Meet The Incredible Speakers

### The Speakers:

**Taylor Holiday**  
CEO, Common Thread Collective

**Mehtab S. Bhogal**  
Co-Founder, Karta Ventures

**Nate Littlewood**  
Founder & Fractional CFO, Future Ready

**Jordan Benjamin**  
CEO, OmniFi Partners

**Jon Blair**  
Founder & Fractional CFO, Free To Grow

**Rayla Rappaport**  
CPA, Finaloop

**Courtney Myers**  
Founder, Freedom Finance

**Jeff Lowenstein**  
Founder & Fractional CFO, Free To Grow

### The Panelists:

**Ronak Shah**  
CEO & Co-Founder at Obvi Co Host - COT

**Cody Sanders**  
CPO &  Co-Founder, Mixhers

**Dean Brennan**  
CEO, Heart & Soil

**Krista Dalton**  
CMO, Tecovas

## Registration Details

What’s Included in Your Free Ticket?

#### Full-day event access
Join an all-inclusive full day of ecom finance content tailored for DTC founders—with deep dives into your numbers, hands-on workshops, keynotes, panels, and networking with top voices.

#### Exclusive attendee toolkit
Bring your new skills home with plug-and-play templates, cheat sheets, and practical tools to manage and grow like top-performing ecom brands.

#### Curated dining & drinks
Enjoy a premium breakfast, lunch, happy hour, and themed dinner experience with thoughtfully prepared food and beverages.

#### Networking opportunities
Connect with top ecom founders, finance leaders, and influencers across sessions, panels, and social events.

[Secure Your Spot](https://lu.ma/FinaloopEcomFinanceAcademy2025)

**Date:** June 5, 2025  
**Time:** 09:00 AM - 7:00 PM CDT  
**Location:** Ella Hotel, 1900 Rio Grande St, Austin, TX 78705, United States

[View On Google Maps →](https://maps.app.goo.gl/mLHBoSbCyQ94mKvt7)

## FAQs

**Got questions? We’ve got the answers**

**How much does the Finaloop E-commerce Finance Academy cost?**  
The Finaloop Ecommerce Finance Academy is completely free of charge. We're offering this valuable educational experience at no cost to participants, but you must register in advance to secure your spot as space is limited.

**What can I expect to learn at the Finaloop E-commerce Finance Academy?**  
Attendees will gain critical Ecommerce financial knowledge including P&L mastery, balance sheet management, cash flow forecasting, funding strategies, and tax optimization. The event features both beginner and advanced tracks to ensure all participants receive tailored content relevant to their business stage, from early growth ($1M-$10M) to scaling brands ($10M-$50M).

**Who should attend this event?**  
This workshop is designed for Ecommerce business owners, founders, CFOs, and financial decision-makers. Whether you're running a growth-stage brand ($1M-$10M) or scaling your business ($10M-$50M), you'll find valuable content tailored to your needs with our dual-track sessions. The event is particularly valuable for those looking to optimize their financial operations, prepare for funding, or plan strategic exits.

**What's the format of the event?**  
The Finaloop Ecommerce Finance Academy is a full-day immersive experience running from 9:00 AM to 6:30 PM on June 5, 2025, in Austin, TX. The day includes keynote presentations, interactive workshops, panel discussions, networking opportunities, and even a Jeopardy-style financial competition with prizes. Meals are provided, including breakfast, lunch, and a networking happy hour to conclude the day.

**If I register, is my spot guaranteed?**  
Due to high demand, spots are limited. Register as soon as possible—if you're approved, you'll receive a confirmation from us.

**Still got questions?**  
Feel free to reach out to us at [events@finaloop.com](mailto:events@finaloop.com)