# Finaloop Ecommerce Finance Academy 2025

June 5, 2025  
09:00 AM - 7:00 PM CDT

Ella Hotel  
1900 Rio Grande St, Austin, TX 78705

100  
7 & 8 Figure  
Founder-Only Event  
6  
Immersive  
Financial Workshops  
4  
Curated Experiences to  
Dine, Connect & Unwind  
2  
Strategic Keynotes From  
Top DTC Minds

## Welcome to the First Ever Ecom Finance School!

We kept seeing it: Founders crushing it in marketing—while financial blind spots quietly kill their brands.

So we built what didn’t exist. A one-day, no-fluff finance school for DTC founders—packed with practical tools, hands-on sessions, and real clarity. It’s a one-of-a-kind, focused learning experience for founders serious about mastering their numbers.

Top speakers. Real-world content. Killer venue. Premium catering.  100% free – sponsored by Finaloop to give back to the community that built us.

Ready to build real financial muscle? Spots are limited, don’t miss this.

## Sponsored By

Dinner & Happy Hour by

## This Is Your Competitive Edge

A full-day interactive workshop, built to sharpen your financial skills and 10X your growth game.

#### Pure Learning - No BS

Get real-world financial planning strategies from ecommerce pros who’ve actually done it. No theory or fluff, just practical takeaways.

#### Workshops That Work

Hands-on sessions putting your new skills into practice. Deep dive into your P&L, cash flow, and actionable insights to optimize your tariffs.

#### Learn From The Frontlines

Panels, strategic keynotes, and real stories from top founders, CFOs, and finance leaders who’ve scaled, exited, and survived it all.

#### Connect With Fellow Attendees

Join founders, CFOs, and growth-stage operators who speak your language. Engage, consult, and build valuable relationships.

[Secure Your Spot](https://lu.ma/FinaloopEcomFinanceAcademy2025)

## Event Agenda

9:00 AM  
Registration & Breakfast

10:00 AM  
Keynote: "Tariffs & The E-Commerce Financial Squeeze"

11:15 AM  
Parallel Sessions  
Margins, Mistakes & Tariffs: P&L Essentials Every Brand Should Know  
P&L & Tariff Deep-Dive: Using Your P&L to Scale Smarter Advanced

12:15 PM  
Beyond the Numbers: Advanced Balance Sheet Management for Smarter Scaling  
The tax playbook & sales tax as the hidden deal breaker (By Finaloop & Kintsugi)

1:00 PM  
Lunch & Networking

2:00 PM  
Keynote: “Tactical moves for Ecommerce operations”

3:00 PM  
Parallel Sessions  
Stop The Cash Bleed: Cash Flow Forecasting Workshop  
Debt and Financing Strategy for Long-Term Success  Advanced

3:45 PM  
Afternoon Coffee Break

4:15 PM  
Panel Discussion: Built to Scale: Real Lessons from Founders Who've Done It

5:15 PM  
The Ecom Games: May The COGS Be Ever in Your Favor

5:45 PM  
Closing Remarks

6:00 PM  
Happy Hour

[Secure Your Spot](https://lu.ma/FinaloopEcomFinanceAcademy2025)

## Meet The Incredible Speakers

### The Speakers:

##### Taylor Holiday  
CEO, Common Thread Collective

##### Mehtab S. Bhogal  
Co-Founder, Karta Ventures

##### Nate Littlewood  
Founder & Fractional CFO, Future Ready

##### Jordan Benjamin  
CEO, OmniFi Partners

##### Jon Blair  
Founder & Fractional CFO, Free To Grow

##### Rayla Rappaport  
CPA, Finaloop

##### Courtney Myers  
Founder,  
Freedom Finance

##### Jeff Lowenstein  
Founder & Fractional CFO, Free To Grow

### The Panelists:

##### Ronak Shah  
CEO & Co-Founder at Obvi Co Host - COT

##### Cody Sanders  
CPO & Co-Founder, Mixhers

##### Dean Brennan  
CEO, Heart & Soil

##### Krista Dalton  
CMO, Tecovas

## Registration Details

What’s Included in Your Free Ticket?

#### Full-day event access

Join an all-inclusive full day of ecom finance content tailored for DTC founders—with deep dives into your numbers, hands-on workshops, keynotes, panels, and networking with top voices.

#### Exclusive attendee toolkit

Bring your new skills home with plug-and-play templates, cheat sheets, and practical tools to manage and grow like top-performing ecom brands.

#### Curated dining & drinks

Enjoy a premium breakfast, lunch, happy hour, and themed dinner experience with thoughtfully prepared food and beverages.

#### Networking opportunities

Connect with top ecom founders, finance leaders, and influencers across sessions, panels, and social events.

[Secure Your Spot](https://lu.ma/FinaloopEcomFinanceAcademy2025)

June 5, 2025  
09:00 AM - 7:00 PM CDT

### Ella Hotel, 1900 Rio Grande St, Austin, TX 78705, United States

[View On Google Maps →](https://maps.app.goo.gl/mLHBoSbCyQ94mKvt7)

## Join Top-Notch Events Hosted by

### Happy Hour

Hotel Ella, 1900 Rio Grande St, Austin, TX

June 5, 2025 \| 6 PM

Available to all attendees

Sponsored by

.webp)

### Sponsored Dinner

Unveiling soon

June 5, 2025 \| 7.30 PM

[Secure Your Spot](https://lu.ma/Academydinner)

Sponsored by

## Ready to reserve your spot?

Spots are limited.

[Secure Your Spot](https://lu.ma/FinaloopEcomFinanceAcademy2025)

## FAQs

Got questions? We’ve got the answers

How much does the Finaloop E-commerce Finance Academy cost?  
The Finaloop Ecommerce Finance Academy is completely free of charge. We're offering this valuable educational experience at no cost to participants, but you must register in advance to secure your spot as space is limited.

What can I expect to learn at the Finaloop E-commerce Finance Academy?  
Attendees will gain critical Ecommerce financial knowledge including P&L mastery, balance sheet management, cash flow forecasting, funding strategies, and tax optimization. The event features both beginner and advanced tracks to ensure all participants receive tailored content relevant to their business stage, from early growth ($1M-$10M) to scaling brands ($10M-$50M).

Who should attend this event?  
This workshop is designed for Ecommerce business owners, founders, CFOs, and financial decision-makers. Whether you're running a growth-stage brand ($1M-$10M) or scaling your business ($10M-$50M), you'll find valuable content tailored to your needs with our dual-track sessions. The event is particularly valuable for those looking to optimize their financial operations, prepare for funding, or plan strategic exits.

What's the format of the event?  
The Finaloop Ecommerce Finance Academy is a full-day immersive experience running from 9:00 AM to 6:30 PM on June 5, 2025, in Austin, TX. The day includes keynote presentations, interactive workshops, panel discussions, networking opportunities, and even a Jeopardy-style financial competition with prizes. Meals are provided, including breakfast, lunch, and a networking happy hour to conclude the day.

If I register, is my spot guaranteed?  
Due to high demand, spots are limited. Register as soon as possible—if you're approved, you'll receive a confirmation from us.

Still got questions?
Feel free to reach out to us at [events@finaloop.com](mailto:events@finaloop.com)
