Articles by Lioran Pinchevski, CPA | Finaloop
Lioran Pinchevski, CPA
CEO & Founder of Finaloop
Lio, CEO & Founder of Finaloop, spent over 10 years at PwC as a Partner in U.S. and International Tax Services. He holds dual degrees in Accounting (Summa Cum Laude) and Law (Magna Cum Laude) and completed further studies in tax law at the University of Michigan Law School.
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Lioran Pinchevski, CPA
July 29, 2024
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.webp)](/content/blog/why-you-shouldnt-rely-on-cac-and-roas-to-scale-up-your-shopify-store/index.html)Why ROAS and CAC Shouldn’t Be Your Top KPIs in Ecommerce The ugly truth about return on ad spend and customer acquisition costs and why they shouldn’t be your north star metric in ecommerce
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Lioran Pinchevski, CPA
July 4, 2023
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