# Lioran Pinchevski, CPA

## CEO & Founder of Finaloop

Lio, CEO & Founder of Finaloop, spent over 10 years at PwC as a Partner in U.S. and International Tax Services. He holds dual degrees in Accounting _(Summa Cum Laude)_ and Law _(Magna Cum Laude)_ and completed further studies in tax law at the University of Michigan Law School.

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Accounting

Inventory

Tax

Guides and Tools

### Finance built for where you are now. Ready for where you're going.

[**InventoryIQ: Transform Your Ecommerce Inventory Management** 
Meet InventoryIQ: DTC-dedicated inventory management solution built right into market-leading ecommerce accounting software.](/content/blog/from-chaos-to-clarity-how-inventoryiq-revolutionizes-ecommerce-inventory-management/index.html)

by

Lioran Pinchevski, CPA

July 29, 2024

Posted in

[Inventory](/content/category/inventory/index.html)

.webp)](/content/blog/why-you-shouldnt-rely-on-cac-and-roas-to-scale-up-your-shopify-store/index.html)[**Why ROAS and CAC Shouldn’t Be Your Top KPIs in Ecommerce** 
The ugly truth about return on ad spend and customer acquisition costs and why they shouldn’t be your north star metric in ecommerce](/content/blog/why-you-shouldnt-rely-on-cac-and-roas-to-scale-up-your-shopify-store/index.html)

by

Lioran Pinchevski, CPA

July 4, 2023

Posted in

[Accounting](/content/category/accounting/index.html)

## Finance built for where you are now. Ready for where you're going.