# Rayla Rappaport & Aaron Orendorff

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[**Ecommerce Profit Benchmarks: P&L + Performance Metrics That Matter**](/content/blog/ecommerce-profit-benchmarks-performance-metrics/index.html)

by Rayla Rappaport & Aaron Orendorff  
March 1, 2026  
Posted in [Guides and Tools](/content/category/guides-and-tools/index.html)

[**Ecommerce Accounting Guide: Maximize DTC & Shopify Profits** \What is ecommerce accounting? How do you pick the best Shopify bookkeeping software? And why should business owners care?](/content/blog/ecommerce-accounting/index.html)

by Rayla Rappaport & Aaron Orendorff  
August 6, 2025  
Posted in [Accounting](/content/category/accounting/index.html)

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