# Rayla Rappaport, NYS CPA

## Head of Product Marketing at Finaloop

Rayla, a NYS licensed CPA, spent more than 12 years at PwC, before leaving to join Finaloop in 2020. As a specialist in ecommerce finance, Rayla holds a Masters degree in Taxation from Baruch College and a Bachelor’s degree in Accounting _(Summa Cum Laude)_ from Sy Syms School of Business.

### Posted in

All

Accounting

Inventory

Tax

Guides and Tools

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### Articles by Rayla Rappaport:

1. [How to Set Up Your Ecommerce Chart of Accounts (Guide)](/content/blog/chart-of-accounts/index.html)
2. [Complete Guide to Setting Up Shopify Sales Tax Compliance](/content/blog/how-to-set-up-sales-tax-in-shopify/index.html)
3. [Small Business Ecommerce Bookkeeping: Everything You Need to Know](/content/blog/ecommerce-bookkeeping-services/index.html)
4. [How to Account for Tariff Refunds in 2026 (Guide for Ecommerce)](/content/blog/how-to-account-for-tariff-refunds-in-2026-gaap-guide-for-ecommerce/index.html)
5. [Stocky Discontinued in 2026? What Shopify Merchants Should Do](/content/blog/stocky-discontinued-in-2026-what-shopify-merchants-should-do/index.html)
6. [Key Tax and Reporting Changes to Amazon’s Deferred Transactions Policy](/content/blog/amazons-new-deferred-transactions-policy-what-sellers-need-to-know/index.html)
7. [AI Bookkeeping for Shopify & Amazon Sellers: Smarter Ecommerce Accounting](/content/blog/ai-is-taking-over-bookkeeping-heres-what-you-need-to-know/index.html)
8. [DTC Financial Tweaks That Unlock Six-Figure Profit Growth](/content/blog/guide-dtc-ecommerce-small-changes-impact-profits/index.html)
9. [Cash vs. Accrual Accounting: Which Is Right for Your Business?](/content/blog/cash-basis-accounting-vs-accrual-basis-accounting/index.html)
10. [Understanding Burn Rate: What It Is and Why It Matters for Ecommerce](/content/blog/burn-rate-definition-calculation-and-importance-for-businesses/index.html)
11. [Days Payable Outstanding (DPO): What It Is & Why It Matters](/content/blog/days-payable-outstanding-dpo-definition-calculation-guide/index.html)
12. [How Automated Reconciliation Powers Ecommerce Growth](/content/blog/automated-reconciliation/index.html)
13. [5 Money-Saving Tips for Shopify Brands to Cut Costs Fast](/content/blog/5-tips-to-save-your-shopify-ecommerce-brand-a-ton-of-money/index.html)
14. [Why Traditional Accountants Fail Ecommerce, per Amazon Expert](/content/blog/fire-your-cpa-for-good/index.html)

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