# Finaloop vs. A2X

## Which is better for ecommerce and multichannel accounting?

## Bottom line: Choose A2X if you already have a bookkeeper and QuickBooks or Xero, and only need your channel data synced in. Choose Finaloop if you want to replace your whole stack — books, inventory COGS, and the bookkeeping itself, done for you.

## Finaloop vs. A2X, a quick breakdown

### What is A2X?
A2X helps organize your store and marketplace payouts, but you still need to manage your books in Quickbooks or Xero, and hire a bookkeeper. Finaloop is a one-stop-shop, replacing your bookkeeper, accounting software, and your integration tools to deliver real-time financials, automated COGS and inventory tracking, and a team of ecommerce experts to handle it all for you.

Finaloop is a full-service ecommerce, multichannel and wholesale accounting service and software that includes real-time bookkeeping service, inventory and COGS tracking, tax ready books, multichannel order tracking, and unlimited native integrations to your ecommerce apps and accounts—no bookkeeper or external apps required. As we noted above when we addressed the question of what is A2X- A2X is an automation tool that transfers summarized sales data from ecommerce platforms to accounting software like QuickBooks or Xero, but still requires a bookkeeper or accountant (and accounting software).

While A2X is a powerful bridge tool, it doesn’t offer financial reporting, reconciliation, or inventory logic, Finaloop handles all of that in one system, with expert oversight included.

## Core differences

### Functionality
Finaloop is a full accounting solution including ecommerce-specific Chart of Accounts, full accounting software and app integrations; A2X is an app integration used as a data transfer tool.

### Data Flow
Finaloop generates books; A2X feeds raw summaries into other systems.

### Support
Finaloop includes an expert accounting team taking care of your books for you; A2X is software-only with chat support available.

### Setup
Finaloop’s native integrations are automatically mapped and synced to your financials when connecting to Finaloop; A2X requires manual mapping to Quickbooks or Xero’s Chart of Accounts, often causing reconciliation issues, double counted transactions, and COGS issues.

### Platform Coverage
Finaloop natively connects to ecommerce sales platforms, marketplaces, and payment processors providing a 3-way order-payout-bank reconciliation; A2X connects mainly online stores and marketplaces to accounting software, which often requires manual reconciliation.

## Why leading brands choose Finaloop

|  |  |  |
| --- | --- | --- |
| Ecommerce integrations | ✔️ | ✔️ |
| Helps organize financial data | ✔️ | ✔️ |
| All-in-one Solution Type | End-to-end accounting service, software, and ecommerce app connector | Ecommerce app connector |
| Full suite of App integrations | Shopify, Amazon, Walmart, eBay, Etsy, ShopPay, PayPal, Stripe, AmazonPay, AfterPay, Klarna, Gusto, Banks, Settle, Bill.com, etc. | Amazon, Shopify, eBay, Etsy, Walmart, Paypal |
| Real-time Inventory tracking | Real time COGS tracking with deep platform integrations | Periodic COGS entry based on SKU costs provided by user |
| Tax Ready Financials | Tax-ready P&L, Balance Sheet, Cash Flow, SKU-level dashboards | Feeds journal entries into accounting software |
| Bookkeeping support | Bookkeeping team included | None – Requires external bookkeeper |

## Pricing

Finaloop offers flexible, growth-aligned pricing with features explicitly designed for today's ecommerce and multichannel brands that includes both accounting services and the accounting software. A2X is an app connector tool that will require an external bookkeeper and accounting software.

### Finaloop
Finaloop's starter plan starts at $245/month for brands with annual revenue of up to $1M. All other brands receive a customized scope and fee based on their specific needs.

### A2X
A2X’s pricing only includes the integration software, and requires accounting software + bookkeeping services. In addition, the pricing depends on the number of sales channels and the number of orders per month. A multichannel brand with about 15,000 orders or transactions a month would be $289/month.

### Finaloop is the only accounting solution tailored for ecommerce.

That’s what we’re here for.

Accurate ecommerce books, done for you.

## What you get with Finaloop

- Books with 100% accuracy, available 24/7  
- A dedicated bookkeeping team, 7 days a week  
- KPIs + ecommerce accounting in one dashboard  
- Automated inventory and COGS tracking  
- Tax returns with no deductions left behind

## FAQs

### When should I hire an accountant for my eCommerce business?
It's time to hire an accountant when you’re managing multiple sales channels, selling in various tax jurisdictions, or struggling with accounting software. An experienced accountant can streamline your bookkeeping, ensure tax compliance, and help with financial reporting to make better business decisions, especially as your eCommerce business grows.

### What are the key features to look for in ecommerce accounting services?
The best ecommerce accounting services offer integrated inventory management, multi-channel sales integration, real-time financial reporting, and a user-friendly interface. These features help ecommerce businesses manage their financial data across various platforms, track profitability, and make data-driven decisions to fuel growth.

### What benefits does real-time financial reporting provide for ecommerce businesses?
Real-time financial reporting offers instant insights into your ecommerce business's performance. By continuously updating your financial data, it helps you make informed decisions, manage cash flow effectively, and adjust strategies based on up-to-date metrics like revenue, profit margins, and inventory turnover.

### How can Finaloop’s ecommerce accounting software boost profitability?
Finaloop connects directly to your sales channels, banks, and payment gateways, delivers 24/7 accurate books, and shows real-time margins by SKU—freeing you from manual spreadsheets so you can focus on scaling your brand.