# Finaloop vs. Xendoo

## Which accounting service is best for your direct-to-consumer (DTC), ecommerce, or multichannel business?

Trusted by 2,500+ consumer brands

## Bottom line: Service businesses on a budget: Xendoo works fine. Shopify, Amazon, and multichannel brands that need inventory, COGS, and real-time ecommerce books: that's what Finaloop is built for — proprietary platform, native integrations, and an expert team included.

## Finaloop vs. Xendoo, a quick breakdown

Finaloop is designed specifically for ecommerce, retail, wholesale, and multichannel brands, combining expert accountants with real-time financials, automated COGS, and inventory tracking synced from your actual sales and operations platforms. Xendoo offers basic bookkeeping for small businesses across various industries, without the ecommerce-specific tools growing brands need.

Finaloop delivers an end-to-end accounting platform built specifically for modern ecommerce, DTC, retail, wholesale, and multi-channel brands, combining real-time bookkeeping software with ecommerce-expert accountants and native platform integrations. Xendoo provides general bookkeeping and accounting services for small businesses across industries, including ecommerce, through QuickBooks or Xero and third-party connectors. The ‘traditional’ software setup limits its capability to provide real-time financial statements and insights for ecommerce brands.

## Core differences

#### Ecommerce-First Model

Finaloop is dedicated to DTC, ecommerce, multichannel, and retail brands; Xendoo supports ecommerce but serves a broader SMB audience.

#### Real-Time vs. 5 Days After Month-End

Finaloop updates books continuously; Xendoo’s bookkeeping may not be fast enough for fast-scaling ecommerce or multichannel operations.

#### Custom Built Platform

Finaloop’s proprietary tech offers real-time bookkeeping software along with services, and seamless integrations; Xendoo runs on third-party platforms like QuickBooks and Xero.

#### Growth-Aligned Pricing

Finaloop's pricing adapts as your business grows; Xendoo offers fixed-price tiers based on expenses, and add-ons, with limited flexibility for growing ecommerce complexity.

#### Inventory and COGS Handling

Finaloop provides real-time COGS and inventory tracking tailored for online DTC and multichannel brands; Xendoo offers basic support with fewer native tools.

## Why leading brands choose Finaloop

|  | **Finaloop** | **Xendoo** |
| --- | --- | --- |
| Bookkeeping and Accounting Services | ✔️ | ✔️ |
| Pricing Based on Business Needs | ✔️ | ✔️ |
| Exclusively built for DTC | ✔️ | ❌ |
| Native Integrations | ✔️ | ❌ |
| Real-time Inventory Tracking | ✔️ | ❌ |
| Real-time Data Syncing | ✔️ | ❌ |
| Ecommerce Expertise | ✔️ | ❌ |

## Pricing

Where Xendoo follows pricing structures based on expenses, Finaloop offers flexible, growth-aligned pricing with features explicitly designed for today's ecommerce and multichannel brands.

### Finaloop

Finaloop's starter plan starts at $245/month for brands with annual revenue of up to $1M. All other brands receive a customized scope and fee based on their specific needs.

### Xendoo

Starts at $395 but scales quickly. Xendoo’s bookkeeping pricing is based on expenses and integrations.  If your monthly expenses exceed $125K or you have more than 2 integrations, you move to their Scale plan for $995 per month.

## What you get with Finaloop

- Books with 100% accuracy, available 24/7
- A dedicated bookkeeping team, 7 days a week
- KPIs + ecommerce accounting in one dashboard
- Automated inventory and COGS tracking
- Tax returns with no deductions left behind

## FAQs

### When should I hire an accountant for my eCommerce business?

It's time to hire an accountant when you’re managing multiple sales channels, selling in various tax jurisdictions, or struggling with accounting software. An experienced accountant can streamline your bookkeeping, ensure tax compliance, and help with financial reporting to make better business decisions, especially as your eCommerce business grows.

### What are the key features to look for in ecommerce accounting services?

The best ecommerce accounting services offer integrated inventory management, multi-channel sales integration, real-time financial reporting, and a user-friendly interface. These features help ecommerce businesses manage their financial data across various platforms, track profitability, and make data-driven decisions to fuel growth.

### What benefits does real-time financial reporting provide for ecommerce businesses?

Real-time financial reporting offers instant insights into your ecommerce business's performance. It helps you make informed decisions, manage cash flow effectively, and adjust strategies based on up-to-date metrics like revenue, profit margins, and inventory turnover.

### How can Finaloop’s ecommerce accounting software boost profitability?

Finaloop connects directly to your sales channels, banks, and payment gateways, delivers 24/7 accurate books, and shows real-time margins by SKU—freeing you from manual spreadsheets so you can focus on scaling your brand.

### What are the key differences between Finaloop and Xendoo for ecommerce businesses?

#### Finaloop Pros:

- Ecommerce-Focused: Built specifically for DTC, ecommerce, and multichannel brands.
- Real-Time Inventory & COGS: Provides real-time tracking with deep integrations for platforms like Shopify and Amazon.
- Continuous Data Syncing: Real-time syncing ensures up-to-date financial visibility.

#### Xendoo Pros:

- Affordable for Small Businesses: Offers a more budget-friendly solution for small businesses, including ecommerce.
- Simple Integrations: Works with QuickBooks and Xero for general bookkeeping needs.