Ecommerce Profit Mastery: The Secret Accounting Blueprint Every DTC Founder Needs

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What’s inside

Accounting 101 for Ecommerce Businesses

Understand the basics of ecommerce accounting, methods, financial statements, and reports.

Setting Up Your Ecommerce Accounting & Bookkeeping

The art of setting the right data as a foundation for the purpose of making profitable decisions.

Ecommerce Accounting Software for Shopify

Identify the best accounting software for your ecommerce business based on your size, budget, and the level of integrations required.​

About the authors

Rayla Rappaport

Rayla is a Certified Public Accountant who spent more than 13 years with PwC before joining Finaloop back in 2021, where she now leads Product Marketing. Over that period she enhanced her deep understanding of accounting with ecommerce expertise by working directly with hundreds of DTC and B2B brands.

Aaron Orendorff

Previously Editor-in-Chief at Shopify Plus & VP of Marketing at Common Thread Collective, Aaron’s knowledge of the DTC space and what makes brand operators tick is second to none. You can join the +35K users who follow him on X and see for yourself.

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