April 2025 Release Notes

Written by Emily Burrows
May 5, 2025

Every month we publish a new edition of release notes to introduce Finaloop's newest features and product updates. Here are this month's updates:

1. SKU Analysis Dashboard
2. Major Upgrade to Orders Management
3. Better Visibility Into Transaction Categories
4. P&L Structure Update
5. Set It and Forget It: Smarter Inventory Expense Rules

📈 SKU Analysis Dashboard

This is a game-changer for product and tariff planning! Dig deep into SKU-level performance:

• Detailed Metrics: Track sales, discounts, COGS, margins, and units sold/refunded.
• Time-Based Insights: Compare SKU performance across time periods.
• Product-level Profitability: Get clear visibility into your margins and profitability for every SKU.

Currently available for Shopify and Finaloop invoice SKUs (Amazon & TikTok coming soon!).

🚀Coming soon: Get insights into your top-performing SKUs.

Now available to a group of Beta testers and will be available for all of our customers in the next few weeks!

Check out this video to see how it works.

Protect your margins with the new SKU Analysis Dashboard

🛒 Major Upgrade to Orders Management

Shopify sellers: We've rolled out powerful new features in your Branded store orders page to give you more control and flexibility over how Shopify orders are handled in your books:

• COGS Only: Record COGS without sales for $0 net-value orders like replacements and warranty fulfillments. See how it works ›.
• Product Giveaways: Records product costs as marketing expenses for influencer collaborations, giveaways, product samples, and promotional orders. See how it works ›.
• Export Unpaid Orders: Easily download your AR Aging report for Shopify orders as of any historical date.

🚀Coming soon: Void specific items in an order, Mark an order as fulfilled, and more!

🔍 Better Visibility Into Transaction Categories

We've made significant updates to transaction categorization, making it more accurate and user-friendly:

• Category Mapping Preview: See how each category shows up in your P&L or Balance Sheet before you apply it, giving you clear visibility.
• Side-by-Side Comparison: Easily compare current vs. proposed categorizations.
• Smarter Organization: We’ve cleaned up category sorting and tags, making it easier to find what you need—no more digging through duplicates or unused options.
• Enhanced Split Rules: Now supports recurring splits by percentage with automation rules.

📊 P&L Structure Update

You asked, we delivered.

To better align with ecommerce best practices, we’ve restructured how some expenses appear on your P&L:

• Advertising & Marketing is now Sales & Marketing.
• This new category includes all accounts previously under Advertising & Marketing (fixed and variable), plus:
  • Business Development
  • Sales Commissions
  • Sales Contractors

These were previously under General & Administrative.

Note: This is a reporting structure change only—no impact to your Gross Profit, Operating Expenses, or Net Income.

📦 Set It and Forget It: Smarter Inventory Expense Rules

Introducing Default Purchase Type Rules:

• Auto-Categorization: Set rules for whether inventory purchases are treated as inventory (default) or incidentals.
• Save Time: Great for recurring expenses like packaging or prep center fees.

What are incidentals?
They’re inventory-related expenses (bills and payments) that go directly to your Product COGS on your P&L, rather than increasing your inventory balance (for sales-based customers) or reducing vendor rolling PO balance (InventoryIQ customers). Learn more ›

💬 Share Your Feedback

We're always working to make Finaloop more intuitive and powerful for your business. Have suggestions or feedback? Let us know—we’d love to hear from you!