2025 Year in Review + December Updates

Written by Emily Burrows
February 9, 2026

Key product and feature launches in 2025

Shopify updates

• Shopify gift cards 2.0
• Mark orders as void, giveaway, COGS
• Mark orders as historically paid
• Export unpaid orders
• AR aging report

TikTok Shop

• Full reconciliation
• Real-time syncing
• Sales, fees, and ad costs
• Affiliate fees and commissions
• COGS & product giveaways
• Shipping & fulfillment

SKU analysis dashboard

• Margin and profitability analysis for each SKU

Banks & credit card updates

• Automatic bank reconciliations
• Centralized Banks & Cards page
• Reconciliation reports/graphs
• Updated anomaly detector

Inventory management

• 3PL & WMS integrations
• Bulk edit fulfilled, restocked, and dead units
• Flexible warehouse settings
• Export POs, opening balances, or physical counts
• Set default purchase, dropshipping, incidental, and consignment rules
• Smart merge recommendations
• Report labor or other costs in recipes

Ads

• Live Meta ads sync
• Track accrued ad spend, ROAS, clicks and conversions
• Fully integrate real-time ad spend with financials

Loans

• Automated loan management for Shopify Capital loans
• Automated loan management for Wayflyer loans
• Boundless AI partnership

B2B invoices

• Centralized customer management
• SPS Commerce syncing
• Flexible invoice categories
• Online invoice payment
• Add custom note
• Sales tax, VAT, and GST

Transaction categorization

• Expanded smart flows
• Updated split transactions
• Clearer category mapping and tags
• New report transactions
• Ask AI
• Fixed asset creation
• Star transactions
• Export vendors

New/ updated integrations and partners

• Walmart
• Shopify Payments
• BoundlessAI
• Ramp

Other updates

• 1099 tracker
• Year-end hub
• Balance Sheet hub

Education

• Finaloop Ecommerce Finance Academy
• Expanded Help Center and video tutorials