# 2025 Year in Review + December Updates

Written by Emily Burrows  
February 9, 2026

## Key product and feature launches in 2025

### Shopify updates
- Shopify gift cards 2.0  
- Mark orders as void, giveaway, COGS  
- Mark orders as historically paid  
- Export unpaid orders  
- AR aging report

### TikTok Shop
- Full reconciliation  
- Real-time syncing  
- Sales, fees, and ad costs  
- Affiliate fees and commissions  
- COGS & product giveaways  
- Shipping & fulfillment

### SKU analysis dashboard
- Margin and profitability analysis for each SKU

### Banks & credit card updates
- Automatic bank reconciliations  
- Centralized Banks & Cards page  
- Reconciliation reports/graphs  
- Updated anomaly detector

### Inventory management
- 3PL & WMS integrations  
- Bulk edit fulfilled, restocked, and dead units  
- Flexible warehouse settings  
- Export POs, opening balances, or physical counts  
- Set default purchase, dropshipping, incidental, and consignment rules  
- Smart merge recommendations  
- Report labor or other costs in recipes

### Ads
- Live Meta ads sync  
- Track accrued ad spend, ROAS, clicks and conversions  
- Fully integrate real-time ad spend with financials

### Loans
- Automated loan management for Shopify Capital loans  
- Automated loan management for Wayflyer loans  
- Boundless AI partnership

### B2B invoices
- Centralized customer management  
- SPS Commerce syncing  
- Flexible invoice categories  
- Online invoice payment  
- Add custom note  
- Sales tax, VAT, and GST

### Transaction categorization
- Expanded smart flows  
- Updated split transactions  
- Clearer category mapping and tags  
- New report transactions  
- Ask AI  
- Fixed asset creation  
- Star transactions  
- Export vendors

### New/ updated integrations and partners
- Walmart  
- Shopify Payments  
- BoundlessAI  
- Ramp

### Other updates
- 1099 tracker  
- Year-end hub  
- Balance Sheet hub

### Education
- Finaloop Ecommerce Finance Academy  
- Expanded Help Center and video tutorials