February 2026 Release Notes

Written by Emily Burrows
March 12, 2026

Deeper ad insights, unified sales classification, and complete transaction audit trails - Cleaner books, clearer decisions.

**📣 Google Ads integration ( Beta)

Following our Meta Ads integration, Google Ads is now available for beta testers - with accrual tracking and automatic reconciliation so your books reflect ad spend as it happens, not weeks later.

• Real-time spend recording: Ad spend, credits, refunds, and payments recorded when they occur, not when invoices land.
• Reconciled ad balances: All activity flows into a dedicated Ads Platform Payable account, keeping your books aligned with your Google Ads balance.
• Deeper Ads Page visibility: Analyze performance across accounts, campaigns, and ad groups with spend, ROAS, conversions, clicks, impressions, and time-based breakdowns.

Up next: Amazon Ads.

🛒 Unified sales classification

As more Finaloop brands expand into wholesale, retail, and B2B channels, we've unified how invoices and transactions are categorized. The result? less manual work, more consistent reporting.

• Consistent categorization: All sales classified the same way across both invoices and transactions.
• Streamlined invoice classification: Categorize invoices using the same workflow you already know from Transactions.
• Customer-level "Apply Always" rules: Create rules that automatically apply across both transactions and invoices for any customer.
• Bulk invoice classification: Update multiple invoices in a single step.

Smarter defaults

• Stripe and PayPal invoices default to DTC sales
• External invoice sources (outside Finaloop) default to Wholesale sales
• Use 'Apply Always' to change any default

🔎 Transaction audit log

Ever notice a transaction change and wonder what happened? You can now see the full history of any transaction - who changed it, what changed, and when.

• Complete change history: Open any transaction and click History Log to view every step in its lifecycle.
• Full visibility: See whether a change came from Finaloop's AI, our accounting team, your accountant, or someone on your team.

📦 Finale Inventory sync

For brands using Finale Inventory, we've built an automated sync that keeps your product and cost data aligned - updated COGS without manual work.

• Automatically creates products in Finaloop from Finale
• Syncs average unit costs each month
• Ensures costs land on the correct product, even when items are merged

💬 Share Your Feedback

We're always working to make Finaloop more intuitive and powerful for your business. Have suggestions or feedback? Let us know, we’d love to hear from you!