How Finaloop’s Amazon Integration Works | Finaloop Help Center

How Finaloop’s Amazon Integration Works

Finaloop automatically syncs your Amazon Seller activity in real time, including:

Orders
Sales
Fees
Refunds
Inventory activity
Deferred transactions (funds on hold)
Payouts and undeposited funds balances

Amazon orders often go through multiple stages before funds are paid out, including fulfillment, deferred payment holds, payment releases, and payouts. Finaloop tracks each stage separately so your books stay accurate and fully reconciled.

Starting in 2026 (or earlier for users that joined Finaloop after Jan 2026), Finaloop’s integration with Amazon supports Amazon deferred transaction timing (known as Amazon DD+7 reserve policy) for accrual-based accounting. This may cause some existing users to notice adjustments in monthly Amazon revenue compared to before the rollout.

This article explains:

How Amazon orders and transactions flow into Finaloop
How revenue and payouts are recorded and reconciled
Why Finaloop’s numbers may differ from your Amazon reports
What changed for users that started in Finaloop before January 2026

1. How Finaloop’s Amazon Integration Works

Finaloop syncs operational and financial data directly from Amazon’s Selling Partner API.

This includes:

Orders
Fulfillment activity
Sales
Fees
Refunds
Reimbursements
COGS
Ad payment via seller account
Deferred and released transactions
Payouts
Inventory movements

Finaloop combines Amazon operational activity with Amazon financial data to provide a complete accounting and reconciliation workflow.

This allows you to:

Track Amazon orders, payouts, and COGS in real time
Reconcile Amazon balances against your books
Understand deferred and released balances
View detailed fee and reimbursement activity
Track inventory and fulfillment movements
Drill into individual orders and transactions

2. Amazon Order Timeline

Amazon orders go through several operational and financial stages before funds are transferred to your bank account.

Here’s the typical lifecycle:


Stage	What Happens
1. Order placed	Customer places an order
2. Payment deferred	Amazon processes payment but temporarily holds the funds under its Delivery Date + 7 reserve policy
3. Order fulfilled	Seller ships the order
4. Payment released	Amazon releases the funds to your available Amazon balance
5. Payout	Amazon disburses funds to your bank account

Important notes:

Customers may pay when placing the order, but Amazon may still defer the funds before releasing them
“Payment released” means the funds are released to your Amazon balance, not yet transferred to your bank account

3. Deferred Transactions in Finaloop

A deferred transaction is a transaction where Amazon temporarily holds the funds before releasing them to you.

This can happen under:

It's Delivery Date + 7 (DD+7) reserve policy. Funds are reserved for a set period after the shipment is delivered.
This can also happen for invoiced orders, which are transactions that are awaiting payment by the buyer.

Finaloop separately tracks:

Deferred balances
Released balances
Payout activity
Bank reconciliation activity

This provides improved visibility into:

Amazon reserve balances (funds on hold)
Released transactions
Payout timing
Reconciliation workflows

Starting in 2026 (or earlier for users that joined Finaloop after Jan 2026), Finaloop supports Amazon deferred transaction timing for accrual-based accounting.

4. How Amazon Activity Impacts Your Books

The way Amazon orders flow into your books depends on whether your books are set to cash basis or accrual basis accounting.

Accrual Basis Accounting

For accrual-based users:

Deferred revenue is recognized when the order is placed
Revenue and COGS are recognized when the order is fulfilled
Deferred balances are tracked separately as Undeposited funds on hold until Amazon releases the funds
Released balances are tracked separately as Undeposited funds until Amazon disburses the funds

This improves:

Revenue timing
Month-end reporting
Year-end reporting
Deferred balance visibility
Reconciliation with Amazon’s reports

Cash Basis Accounting

For cash basis users:

Revenue is recognized when Amazon releases the funds.
Deferred transactions held by Amazon are treated as restricted cash, and therefore not recognized until released.


Stage	Cash Basis	Accrual Basis
1. Order placed	- Order appears in Marketplace Orders	- Order appears in Marketplace Orders
2. Payment deferred	- Order marked as paid	- Accounts receivable is reduced
3. Order fulfilled	- Order marked as fulfilled	- Deferred revenue is reduced and revenue is recorded
4. Payment released	- Revenue, fees, and Undeposited funds are recorded	- Undeposited funds on hold are reduced
5. Payout	- Payout is reconciled against bank deposit	- Payout is reconciled against bank deposit

5. Marketplace Orders Page

Amazon orders are included in the unified Marketplace Orders page alongside other marketplaces, like TikTok Shop.

You can:

Track payment status, transaction status, and fulfillment status
Drill into any order to see the order details.

You can also easily track the payment and fulfillment timeline in each order by drilling into a specific order.

This provides a more complete operational view than settlement-based reporting alone.

6. Amazon Reconciliation in Finaloop

How Finaloop Reconciles Amazon Data

Finaloop syncs sales, discounts, refunds, fees, ad spend, and payout activity in real-time from Amazon.
Posts transactions to the correct accounts based on ecommerce best practices.
Reconciles Amazon balances and payouts against your books and bank activity.
Validates that Finaloop always matches Amazon as your source of truth.

Amazon reports don’t always align directly with accounting reports. The main differences are typically caused by:

Time Zone differences: Finaloop records transactions and presents your reports in UTC.
Currency conversion adjustments: Finaloop presents your books in USD.
Accounting differences: Depending on whether your books are set to cash or accrual basis accounting.

7. Amazon Line Items in Finaloop

Finaloop breaks down Amazon activity into granular transaction categories.


Amazon summary report lines	Finaloop account names
Product sales	Sales
Shipping credits	Shipping income
Refunds	Refunds & returns

Each transaction in your account can be traced back to its related order so you can easily understand where everything came from.

8. Amazon Inventory

Finaloop syncs Amazon inventory activity directly from Amazon Seller Central, including support for:

FBA inventory and restocks
Fulfillment activity
Shipping-in costs

9. What Changed for Finaloop Users That Joined Before Jan 2026

If you previously used Finaloop’s earlier Amazon integration and use an accrual method of accounting, you may notice some timing differences starting in January 2026. This ensures:

Your historical books remain unchanged
Revenue timing aligns more closely with accrual accounting principles
Deferred transactions are transitioned cleanly into the updated integration

FAQs

1. What are deferred transactions?

Deferred transactions are transactions where Amazon temporarily holds funds before releasing them to your available seller balance.

2. How are Amazon fees recorded?

Amazon fees are broken down into detailed categories including:

Selling fees
FBA fees

3. Does Finaloop support multiple Amazon marketplaces?

Yes. Finaloop supports multiple Amazon marketplaces.

4. How often does Amazon data sync?

Amazon orders sync every 5 minutes and transactions sync every few hours automatically.

5. Does Finaloop support Amazon inventory tracking?

Yes. Finaloop supports Amazon inventory activity.