Privacy Policy

In order to ensure transparency and give you more control over your personal information, this privacy policy (“ Privacy Policy”) governs how we, Finaloop Ltd. and our affiliated entities (“ Finaloop”, “ we”, “ our” or “ us”) use, collect and store personal information that we collect or receive from or about you (“ you”) in connection with https://www.finaloop.com/ (the “ Website”) and the services provided therein (the “ Services”).

This Policy does not apply to information we collect about employees, job applicants, and independent contractors. This Policy also does not apply to information that we process on behalf of our business customers while providing the Services to them. Our use of information that we process on behalf of our business customers may be governed by our agreements with such customers. If you have concerns regarding your personal information that we process on behalf of a customer, please direct your concerns to that customer.

Please read this Privacy Policy carefully, so you can fully understand our practices in relation to personal information. Important note: Nothing in this Privacy Policy is intended to limit in any way your statutory rights, including your rights to a remedy or other means of enforcement.

Finaloop’s mission is to provide real-time bookkeeping and financial operations for ecommerce businesses, multichannel and wholesale.

This Privacy Policy can be updated from time to time and, therefore, we ask you to check back periodically for the latest version of this Privacy Policy. If we implement material changes in the way we use your information, in a manner that is different from that stated at the time of collection, we will notify you by posting a notice on our Website or by other means and take any additional steps as required by applicable law.

1. WHAT INFORMATION WE COLLECT, WHY WE COLLECT IT, AND HOW IT IS USED

2. We process the following personal information: ‍

   1. Information provided through the Website. When you use the Website, we collect and process your full name, email address, company name and any other information you choose to provide us with. ‍
   2. Information provided through the Services. When you use the Services, we collect and process your full name, email address, company name, business email address, phone number and bank details and any other information you choose to provide us with.
   3. Information automatically collected. We may automatically collect certain information through your use of Finaloop's Website, such as cookies, pixels, tracking technologies and similar identifiers (“ Technologies”), your Internet protocol (IP) address, and other device identifiers that are automatically assigned to your device, browser type and language, geo-location information, hardware type, operating system, internet service provider and other information about actions taken through the use of the Website.  ‍
   4. Information from Other Sources. We may also obtain information about you from other sources, including publicly or commercially available information, and through third-party data platforms, partners and service providers. ‍
   5. Information you provide to us in person. When you visit one of our exhibition booths or attend one of our events, you may provide us with your contact details. We will use this information to answer your enquiries or provide additional information to you. ‍
   6. Information we collect from online interactions. For example, if you attend a webinar, contact us via social media or otherwise interact with our business, including as a representative of a current or prospective customer, supplier, or partner, we track and make a record of those interactions, which may contain your contact details, such as full name, email address, messages and any other information that you decide to provide us with.  ‍

3. We process information for the following purposes:

4. To allow you to make use of our Website. We will use your information to allow you to make full use of our Website, including, (i) if you request a demo, we will use your personal data to process and answer your request for a demo; (ii) to answer your questions and to allow you to communicate with us (e.g., by using the Website chat); (iii) to analyze your use of our Website and to improve our Website; and (iv) to customize your experience. ‍

   2. To provide you with the Services. We will use the information, including, without limitation, for the following purposes: (i) allow you to create an account; (ii) to provide you the Services and to process your requests; (iii) communicate with you about your use of the Services and for support purposes; (iv) fulfill any instruction and/or request made by you in the context of the Services; (v) send you push notifications and/or emails and notifications regarding your account or certain features of the Services, including, updates pertaining to your subscription, and related to the services we provide you with; (vi) to personalize your experience with our Services; (vii) to allow you to create more users and administrate your users; (viii) and to generally administer and improve the Services.
   3. For administrative purposes. Finaloop may use your information (i) to respond to your questions, comments, and other requests for customer support, or information, including information about potential or future services; (ii) for internal quality control purposes; (iii) to establish a business relationship; and (iv) to generally administer the Services. ‍
   4. To market our Website and Services. Finaloop may use information to market our Website and Services. Such uses include (i) notifying you about offers and services that may be of interest to you; (ii) tailoring content, advertisements, and offers for you, including, targeting and re-targeting practices; (iii) conducting market research; (iv) developing and marketing new products and services, and to measure interest in the Services; and (v) as you otherwise consent. ‍
   5. Security purposes. Some of the abovementioned information will be used for detecting, taking steps to prevent and prosecuting fraud or other illegal activity; to identify and repair errors; to conduct audits; and for security purposes. Information may also be used to comply with applicable laws, with investigations performed by the relevant authorities, law enforcement purposes, and to exercise or defend legal claims. ‍
   6. De-identified and aggregated information use. In certain cases, we may or will anonymize or de-identify your personal data and further use it for internal and external purposes, including, without limitation, to analyze and improve the Services (including through the use of artificial intelligence) and for research purposes. We may use this anonymous or de-identified information or disclose it to third parties without restrictions (for example, in order to improve our services and enhance your experience with them and/or to develop new product features and improve existing offerings). ‍
   7. Cookies and similar technologies. We, as well as third parties that provide content, advertising, or other functionality on our Website and the Services, use technologies to automatically collect information through the Website and Services. We use technologies that are essentially small data files placed on your device that allow us to record certain pieces of information whenever you visit or interact with the Website and Services. If you would like to opt out of the cookies and similar technologies we employ on the Website and Services, you may do so by blocking, deleting, or disabling them as your browser or device permits or by changing your setting and preferences here. ‍

5. Automated Processing and AI ‍

6. Finaloop uses artificial intelligence and automated processes to analyze financial data, categorize transactions, and generate reports on behalf of our business customers. Where such automated processing is performed on customer platform data, it is governed by the applicable customer agreement, not this Privacy Policy.

   2. To the extent Finaloop uses automated processing in connection with Website visitors or prospective customers (for example, to score or qualify leads), we do not make solely automated decisions that produce significant legal or similarly significant effects without human review. ‍

7. The lawful bases we rely on for processing personal data are (if and when applicable):

8. The data subject has given consent to the processing of his or her personal data.

   2. Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
   3. Processing is necessary for compliance with a legal obligation to which the controller is subject; and/or
   4. Processing is necessary for the purposes of legitimate interest.

9. HOW WE PROTECT AND RETAIN YOUR PERSONAL INFORMATION ‍

10. Security. We have implemented and maintain reasonable technical, organizational and security measures designed to protect your information. However, please note that we cannot guarantee that the information will not be compromised as a result of unauthorized penetration to our servers. As the security of information depends in part on the security of the computer, device or network you use to communicate with us and the security you use to protect your user IDs and passwords, please make sure to take appropriate measures to protect this information.

11. Data Breach Notification. In the event of a security breach that affects your personal information, Finaloop will notify affected individuals in accordance with applicable law, including the notification requirements of the California Consumer Privacy Act and applicable state breach notification statutes. Where required, we will also notify relevant regulatory authorities. Notification will be provided via email to the address associated with your account, or by prominent notice on our Website where individual notification is not practicable, and without unreasonable delay following discovery of the breach.

12. Retention of your information. Your information will be stored until we delete our records, and we proactively delete it, or if you send a valid deletion request. Please note that in some circumstances we may store your information for longer periods of time, for example (i) where we are required to do so in accordance with legal, regulatory, tax or accounting requirements, or (ii) for us to have an accurate record of your dealings with us in the event of any complaints or challenges, and/or (iii) if we reasonably believe there is a prospect of litigation relating to your information or dealings.

13. HOW WE SHARE YOUR PERSONAL INFORMATION

14. In addition to the recipients described above, we may share your information as follows:

    1. The information Finaloop gathers is shared with our partners and other third parties.
    2. We may also share information with our affiliated companies about you.
    3. We may use third party service providers to process your information for the purposes outlined above, including, without limitation:
       1. With cloud service providers for hosting purposes;
       2. With websites and web content creation platforms in order to help us manage our Website;
       3. With financial data connection providers;
       4. With email providers, marketing, CRM, other similar tool providers; and
       5. With analytic companies, in order to help us understand and analyze information we collect in accordance with this policy.
    4. To the extent necessary, with regulators, courts, banks or competent authorities, to comply with applicable laws, regulations and rules (including, without limitation, federal, state or local laws), and requests of law enforcement, regulatory and other governmental agencies or if required to do so by court order, as well as for internal compliance procedures and to protect the safety, security, and integrity of Finaloop, our Services, customers, employees, property, and the public.
    5. If, in the future, we sell or transfer, or we consider selling or transferring, some or all of our business, shares or assets to a third party, we will disclose your information to such third party (whether actual or potential) in connection with the foregoing events (including, without limitation, our current or potential investors). In the event that we are acquired by, or merged with, a third-party entity, or in the event of bankruptcy or a comparable event, we reserve the right to transfer, disclose or assign your information in connection with the foregoing events.
    6. Where you have otherwise provided your consent to us for sharing or transferring your information.

15. YOUR PRIVACY RIGHTS ‍

16. Rights: The following rights (which may be subject to certain exemptions or derogations) shall apply to you, subject to applicable lawcertain individuals (some of which only apply to individuals protected by the Israeli privacy law):

    1. You have a right to access personal information held about you; and
    2. You have a right to amend or delete personal information.

17. You can exercise your rights by contacting us at support@finaloop.com. Subject to legal and other permissible considerations, we will make every reasonable effort to honor your request promptly in accordance with applicable law or inform you if we need further information in order to fulfil your request. When processing your request, we may ask you for additional information to confirm or verify your identity and for security purposes, before processing and/or honoring your request. We reserve the right to charge a fee where permitted by law, for instance if your request is manifestly unfounded or excessive. In the event that your request would adversely affect the rights and freedoms of others (for example, would impact the duty of confidentiality we owe to others) or if we are legally entitled to deal with your request in a different way than requested, we will address your request to the maximum extent possible, all in accordance with applicable law.

18. You may choose not to receive marketing email of this type by sending a single email with the subject "BLOCK" to support@finaloop.com. Please note that the email must come from the email account you wish to block OR if you receive an unwanted email from us, you can use the unsubscribe link found at the bottom of the email to opt out of receiving future emails, and we will process your request within a reasonable time after receipt.

19. USE BY CHILDREN.

20. We do not offer our products or services for use by children and, therefore, we do not knowingly collect information from, and/or about children under the age of 18. If you are under the age of 18, do not provide any information to us without the involvement of a parent or a guardian. In the event that we become aware that you provide information in violation of applicable privacy laws, we reserve the right to delete it. If you believe that we might have any such information, please contact us at support@finaloop.com.

21. INTERACTION WITH THIRD PARTY PRODUCTS.

22. We enable you to interact with third party websites, mobile software applications and products or services that are not owned, or controlled, by us (each, a “ Third Party Service”). We are not responsible for the privacy practices or the content of such Third Party Services. Please be aware that Third Party Services can collect information from you. Accordingly, we encourage you to read the terms and conditions and privacy policies of each Third Party Service.

23. ANALYTIC TOOLS/COOKIES

24. Google Analytics. The Website uses a tool called “ Google Analytics” to collect information about use of the Website. Google Analytics collects information such as how often users visit this Website, what pages they visit when they do so, and what other websites they used prior to coming to this Website. We use the information we get from Google Analytics to maintain and improve the Website and our products. We do not combine the information collected through the use of Google Analytics with information we collect. Google’s ability to use and share information collected by Google Analytics about your visits to this Website is restricted by the Google Analytics Terms of Service, available at https://marketingplatform.google.com/about/analytics/terms/us/, and the Google Privacy Policy, available at http://www.google.com/policies/privacy/. You may learn more about how Google collects and processes data specifically in connection with Google Analytics at http://www.google.com/policies/privacy/partners/. You may prevent your data from being used by Google Analytics by downloading and installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout/.

25. We reserve the right to remove or add new analytic tools, cookies, pixels and other tracking technologies.

26. SPECIFIC PROVISIONS APPLICABLE UNDER CALIFORNIA PRIVACY LAW

27. If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with specific rights regarding your personal information. This section describes those rights and how to exercise them.

28. Categories of Personal Information We Collect. In the past 12 months, we have collected the following categories of personal information from California residents:

    1. Identifiers, such as name, email address, IP address, and company name.
    2. Commercial information, such as records of services purchased or considered.
    3. Internet or other electronic network activity, such as browsing history on our Website and interactions with our emails.
    4. Geolocation data (general location inferred from IP address).
    5. Professional or employment-related information, such as job title and employer name.
    6. Inferences drawn from the above to create a profile about you. ‍

29. Your California Privacy Rights. California residents have the right to:

    1. Request disclosure of the categories and specific pieces of personal information we have collected about you, the categories of sources from which it was collected, the business purposes for collection, and the categories of third parties with whom it is shared.
    2. Request deletion of personal information we have collected about you, subject to certain exceptions.
    3. Request correction of inaccurate personal information we maintain about you.
    4. Opt Out of Sale or Sharing: we do not sell or share your personal information with third parties for cross-context behavioral advertising purposes. If this practice changes, we will update this policy and provide an opt-out mechanism.
    5. Limit the use of Sensitive Personal Information. To the extent we collect sensitive personal information (such as financial account data), you have the right to request that we limit its use to what is necessary to provide the Services.
    6. Non-Discrimination. We will not discriminate against you for exercising any of these rights. ‍

30. How to Submit a California Privacy Request. To exercise your rights, contact us with the subject line "California Privacy Request." We will verify your identity before processing your request and respond within 45 days, with an extension of an additional 45 days where reasonably necessary. We will not charge a fee unless your request is manifestly unfounded or excessive.

31. CONTACT US. If you have any questions, concerns or complaints regarding our compliance with this notice and the data protection laws, or if you wish to exercise your rights, we encourage you to first contact us at support@finaloop.com.