Ecommerce Profit Analytics & Dashboards | Finaloop

You can’t run one business on three versions of profit.

Finaloop consolidates financial, marketing, and operational data into one real-time dashboard. Query, automate, and act on your numbers via MCP in any AI tool you use.

See what’s actually driving profit in real time

Real-time profitability across ecommerce and retail

Unified revenue, COGS, margins, and profit across every channel in one real-time system. No more toggling between dashboards to understand performance.

Full channel-level P&L across Shopify, Amazon, marketplaces, wholesale, and retail
Real-time COGS automatically applied to every order
Track sales, cost, and profitability across every SKU
Compare ecommerce vs retail performance side by side
Turn inventory and purchasing data into financial insights

Turn inventory and purchasing data into financial insights

Finaloop connects inventory, purchasing, and costs directly to margins so finance and operations work from the same numbers.

Real-time inventory cost tied directly to your financial reporting
Track the live impact of returns and refunds on your margins
Identify best sellers and loss makers across ecommerce and retail in one unified view

Go beyond ROAS. See the real economics of your business.

Finaloop connects marketing, inventory, and vendor data directly to contribution margin so you can see what’s actually driving performance.

Track ROAS, CAC, and MER across your marketing spend
Analyze customer cohorts and lifetime value
See which ad platform and campaign drive real profit
Benchmark your performance against similar businesses

Not just dashboards. Take your data wherever you need it.

Connect to your favorite tools and put your reconciled financial data to work, so you’re not limited to pre-built reports.

Connect to tools like n8n, Zapier, Slack, and Google Sheets with no code required
Build automated workflows - daily P&L reports, inventory alerts, and receivable summaries sent automatically
Create forecasts, demand plans, and financial models directly on your reconciled data

Your AI financial analyst. In the chat you already use.

Ask questions in plain English, get instant answers backed by your real data. Works in ChatGPT, Claude, or wherever you're already working.

Query your data across revenue, COGS, inventory, vendor spend, and marketing in one place
Get answers in seconds, not hours of manual analysis
Get clear, actionable insights, not raw data dumps

We partner with the best in commerce

Implementation & support

How it works

Step 1
Connect your stores, banks, apps, and ad platforms

Step 2
Add your COGS and other details for more advanced insights

Step 3
Dive in to your real-time data in Finaloop’s dashboards or connect to your AI chat

I always have my Finaloop dashboard pulled up. It’s bookmarked in my browser so that, at a glance, I know my cash flow, net sales, net profits...everything. It's amazing.
Hayley Segar
Founder & Operator, Onewith

Finance built for where you are now. Ready for where you're going.

FAQs

What is financial analytics?

Financial analytics helps businesses understand what drives revenue, profitability, cash flow, and growth by turning financial and operational data into actionable insights.

How is Finaloop Analytics different from traditional BI tools?

Traditional business intelligence (BI) tools help you visualize data—but they depend on the quality of the data you put into them. If your accounting, inventory, marketing, and operational data isn't reconciled and standardized first, your dashboards can produce inconsistent or misleading insights.

What financial metrics can I track with Finaloop Analytics?

Finaloop Analytics gives you visibility into the financial and operational metrics that drive business performance.

Depending on your business, you can track metrics including:

Revenue and net sales
Gross profit and contribution margin
EBITDA and net profit
Cost of goods sold (COGS)
Customer acquisition cost (CAC)
Return on ad spend (ROAS)
Customer lifetime value (LTV)
Inventory performance
SKU profitability
Customer profitability
Channel performance
Cash flow trends

What size businesses use Finaloop?

Finaloop is built for growing consumer brands at every stage, from startups building their first finance function to established ecommerce, wholesale, retail, and multichannel businesses with dedicated finance teams.

Can I create custom dashboards and reports?

Yes.

Finaloop Analytics includes both ready-to-use dashboards and the ability to sync to your AI tools and workflows.