Accounting Services for Scaling Ecommerce Brands | Finaloop

Growth creates complexity. Most accounting firms can't keep up.

Finaloop handles your accounting, reconciliations, reporting, and back-office operations while giving you real-time visibility into the numbers that drive your business.

No additional headcount

You get the resources you need to scale, without the extra hires.

Get your time back

Hand off your books and financial operations so you can focus on growth

Make smarter decisions

With real-time financials, make data-driven decisions that move the needle.

Support your growth without adding overhead

Your accounting team

We run your books and financial operations end-to-end

From books and invoice to monthly close, our team handles the day-to-day work on Finaloop, so everything stays accurate, current, and moving.

Dedicated ecommerce accounting experts, not generalist bookkeepers

Real-time P&L, cash flow, and balance sheet with monthly close owned by us

We work as an extension of your team, not a vendor you manage

Real-time numbers

Know your true margins across every channel, every day

Get automated unified revenue, COGS, margins, and profit across every channel in one real-time system.

Real-time profitability reporting across every channel and SKU

Automated reconciliation across Shopify, Amazon, wholesale, and more

See how your ad performance really impacts your profitability

Inventory operations

Keep complexity from slowing you down

Our team helps you manage growing transaction volume, channels, and operational complexity with confidence.

Real-time COGS and inventory management by SKU, warehouse, and channel

Bills (Accounts payable) and B2B invoices (Accounts receivable) management

Easy management of inventory & COGS whether you track this in a spreadsheet, an external system, or Finaloop’s InventoryIQ

AI agents

Get answers, without the hires.

Built on a structured, unified dataset, Finaloop enables AI-driven analysis across your entire back office.

Connect to ChatGPT, Claude, or your preferred AI tools and ask complex questions in plain language

Generate instant answers across revenue, COGS, contribution margin, and vendor spend

Power custom workflows through automation tools like n8n and APIs

We partner with the best in commerce

Implementation & support

How it works

Finaloop gets you live in days, with guided onboarding support and no setup fees.

Step 1
Kick-Off
Meet your dedicated success manager
Create your implementation goals
Connect your books and apps

Step 2
Business requirements and SOPs
Set up inventory, vendors, and COGS
Define operational flows, including invoices, bills, and payroll
Refine your P&L and build your Balance Sheet

Step 3
Financial review
Complete implementation checklist
Set up ongoing book reviews
Say goodbye to your old accounting/inventory setup

Why brands choose Finaloop over traditional bookkeeping

Real-time books
Ecommerce accounting
Accounting team included
Real-time financial platform
Automated reconciliations
Go live in days
Keeps your team lean
Monthly close in 1-2 days

Already Have a Finance Team?

Give them a real-time financial platform instead of another disconnected system.

FAQs

How is Finaloop different from Quickbooks, Xero, or NetSuite?

Unlike QuickBooks, Xero, or NetSuite, which are all accounting DIY software/ ERPs, Finaloop's Core and Premium bookkeeping plans both include a full-service bookkeeping solution that replaces your accounting software, bookkeeper, app integrations, and even your inventory spreadsheets. If you choose Finaloop Premium, we also cover other aspects of running your back-office.

Finaloop serves as your single, reliable source of truth for your finances, offering 100% accuracy.

How does Finaloop improve financial reporting?

Finaloop combines an expert accounting team and AI-driven technology to automatically generate real-time Profit & Loss, Balance Sheet, Cash Flow, inventory valuation, COGS, and founder dashboards from reconciled financial data. Instead of waiting until month-end, finance leaders can monitor profitability, cash flow, inventory performance, and business health throughout the month.

What size businesses use Finaloop?

Finaloop is built for growing consumer brands at every stage, from startups building their first finance function to established ecommerce, wholesale, retail, and multichannel businesses with dedicated finance teams.

Does Finaloop support multi-channel and multi-entity businesses?

Yes. Finaloop supports brands selling across Shopify, Amazon, retail, wholesale, marketplaces, and additional sales channels.