## You need answers now, but you're still waiting for month-end reports.

### Finaloop combines ecommerce accounting with real-time financial software so you always know where the business stands.

#### Ecommerce done right

Books built specifically for Shopify, Amazon, TikTok, wholesale, and multichannel brands.

#### Real-time visibility

See sales, margins, inventory, and cash flow as they happen.

#### Make smarter decisions

With real-time financials, make data-driven decisions that move the needle.

## Turn financial chaos into instant financial clarity

### Accounting

Get books you can trust without waiting weeks

Keep your finances organized and accurate without becoming an accounting expert yourself.

Ecommerce-tailored bookkeeping and accounting

Real-time P&L, cash flow, and balance sheet with monthly close owned by Finaloop’s experts

Set yourself up for growth with reporting ready for investors and lenders

[Explore Accounting](/content/product/accounting/index.html)

### Financial visibility

Understand if you're actually making money

Know your true profitability across products, channels, and orders so you can make smarter decisions as you grow.

Real-time gross and net margin tracking

AI-driven reconciliation across Shopify, Amazon, wholesale, and more

SKU and channel-level profitability

[Explore Analytics](/content/product/analytics/index.html)

### Inventory management

Better control over your COGS and inventory

Finaloop’s real-time COGS tracking is built for multichannel ecommerce, so you have better clarity over your actual profitability.

Real-time COGS by SKU and channel

Easy management of inventory & COGS whether you track this in a spreadsheet, an external system, or Finaloop’s InventoryIQ

[Explore InventoryIQ](/content/product/inventory/index.html)

### Financial foundation

Build for the next stage of growth

Create the financial infrastructure you'll need as your business scales.

Connected financial systems that give you full accounting, inventory, and financial analytics

Upgrade seamlessly as you grow by outsourcing your financial operations to our experts

Expand across sales channels and ecosystems without changing your accounting solution

## We partner with the best in commerce

[See all integrations](/content/integrations/index.html)

## How it works

Whether you sell DTC, multichannel, or wholesale, try Finaloop for free, with no fear of commitment.

**Step 1**  
Connect your systems

Connect your stores and payment processors

Connect your banks, ad platforms, and other business apps

**Step 2**  
Follow our guided setup

Select your inventory method

Set up operational flows, like invoices and bills

**Step 3**  
Review your financials

Complete your open missions to get 100% accurate financials

Run your business with confidence with expert support

[Get Started](https://home.finaloop.com/signup)

## Start right, scale later

Finaloop's Starter plan gives early-stage brands real-time books at a price that fits where you are now.

**Up to $1M in annual gross revenue**  
**$245**
/mo

[Get Started Free](https://home.finaloop.com/signup)

## Why brands choose Finaloop over traditional bookkeeping

### QuickBooks  
Delayed monthly books

Generic accounting

Separate accounting service

Multiple tools & spreadsheets

More manual reconciliation

Go live in weeks to months

Monthly close in 2-3 weeks

### NetSuite  
Delayed monthly books

Generic accounting

Separate accounting service

Complex ERP configuration

More manual maintenance

Go live in months

Expensive team required

Monthly close in 2-3 weeks

[See Full Comparison](/content/finaloopvs/finaloopvstraditionalbookkeepers/index.html)

## FAQs

**How is Finaloop different from Quickbooks, Xero, or NetSuite?**  
Unlike QuickBooks, Xero, or NetSuite, which are all accounting DIY software/ ERPs, Finaloop's Core and Premium bookkeeping plans both include a **full-service** bookkeeping solution that replaces your accounting software, **bookkeeper**, app integrations, and even your inventory spreadsheets. If you choose Finaloop Premium, we also cover other aspects of running your back-office.

**Is Finaloop right for a startup or early-stage consumer brand?**  
Finaloop is built for growing consumer brands that have outgrown spreadsheets or basic Quickbooks bookkeeping and need a real-time solution that won't require an additional hire.

**When should I move from a traditional bookkeeper to Finaloop?**  
Most brands make the switch when bookkeeping starts slowing growth. Common signs include delayed financial reports, inaccurate inventory or COGS, difficulty understanding profitability, or managing sales across multiple channels.

**What's included with Finaloop's starter plan?**  
The Starter plan includes Finaloop's real-time financial platform for founder-led brands: automated bookkeeping with an ecommerce-specific chart of accounts, unlimited app and bank integrations, real-time P&L and cash flow dashboards, and support from Finaloop's ecommerce accounting team.

**Can Finaloop grow with my business?**  
Yes. As your business expands you can add users, services, inventory management, analytics, AI capabilities, and data infrastructure without replacing your financial systems or rebuilding your finance operation.

**Does Finaloop integrate with Shopify, Amazon, QuickBooks, and other business systems?**  
Yes. Finaloop connects with leading commerce platforms, marketplaces, banks, payment processors, inventory systems, and business applications.

**How long does it take to get started?**  
Most brands can connect their accounts in minutes. During onboarding, Finaloop's accounting team configures your account, validates your financial data, and ensures your books are accurate.

**Do I need an internal finance team to use Finaloop?**  
No. Many early-stage brands rely on Finaloop as their primary finance function.