Cookie Policy

Last updated: June 3, 2026

This Cookie Policy explains how Finaloop Ltd. and its affiliates ("Finaloop," "we," "us," or "our") use cookies and similar tracking technologies when you visit finaloop.com or any other website, application, or service that links to this policy (collectively, the "Site"). It explains what these technologies are, why we use them, the categories we use, and your choices regarding their use.

This Cookie Policy should be read together with our Privacy Policy and Terms of Use.

1. What Are Cookies and Similar Technologies?

Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work, to make them work more efficiently, and to provide reporting and marketing information to website owners.

We also use related technologies that perform similar functions, including:

• Pixels / web beacons — tiny images embedded in pages or emails used to record activity.
• Local storage and session storage — browser storage used to keep settings or session data.
• Software development kits (SDKs) — code in our app/website that performs analytics or marketing tasks.
• Tags — snippets of code (e.g., Google Tag Manager) that load other tracking technologies.

In this policy, we refer to all of these collectively as "cookies."

Cookies may be:

• First-party cookies — set by Finaloop directly.
• Third-party cookies — set by service providers and partners listed below.
• Session cookies — deleted when you close your browser.
• Persistent cookies — remain on your device until they expire or you delete them.

2. Why We Use Cookies

We use cookies to:

1. Operate and secure our Site (Strictly Necessary).
2. Remember your preferences and improve your experience (Functional).
3. Understand how visitors use our Site so we can improve it (Analytics/Performance).
4. Deliver and measure marketing and advertising relevant to you (Advertising/Targeting).

3. Categories of Cookies We Use

The categories below describe the types of cookies and similar technologies we may use on the Site. The specific cookies, providers, and retention periods may change from time to time as we update our services, vendors, and integrations.

A. Strictly Necessary

Required for the Site to function (e.g., security, load balancing, fraud prevention, basic functionality). These cannot be switched off. These may include:

• Finaloop (first-party) — Session continuity, security, CSRF protection, "internal_traffic" filtering
• HubSpot — session management for forms and chat
• Intercom — customer-support chat
• Cloudflare / CDN —Bot mitigation and content delivery

B. Functional

Enable enhanced functionality and personalization (e.g., remembering chosen content version, location, or UTM parameters). These may include:

• Finaloop — utmParamsC, gtmUtms, gtmIdnts, selectedVersion_*
• Adoric — On-site personalization and campaign delivery
• Typeform — Forms, or quizzes embedded on the Site

C. Analytics and Performance

Help us understand how visitors interact with the Site so we can improve it.

• Google Analytics — visitor analytics
• Microsoft Clarity — session replay and heatmaps
• Mixpanel — product/event analytics
• HubSpot — visitor analytics and lead attribution
• LogRocket — session replay and error monitoring

D. Advertising and Targeting

Used by us and our advertising partners to build a profile of your interests, deliver relevant ads on other sites, and measure ad performance. These technologies may involve "sharing" or "sale" of personal information for cross-context behavioral advertising under certain US state laws (see Section 6).

• Google Ads — conversion tracking and remarketing
• Meta (Facebook) Pixel — ad targeting and conversion measurement
• LinkedIn Insight — Tag Ad targeting and conversion measurement
• X (Twitter) Pixel — ad targeting and conversion measurement
• Google Tag Manager — tag management technology used to deploy analytics and advertising tools

4. Cookies in Email

Our marketing emails may contain pixels that tell us whether you opened the email or clicked links. You can disable images in your email client to limit this, or unsubscribe at any time using the link in any marketing email.

5. Your Choices

You have several ways to control cookies:

(a) Cookie preferences. You can manage certain cookie preferences through the controls we make available on the Site, where applicable.

(b) Browser controls. Most browsers let you block or delete cookies. Visit your browser's help pages — Chrome, Safari, Firefox, Edge — for instructions. Blocking some cookies may impact your experience.

(c) Opt-out preference signals (e.g., Global Privacy Control). We honor the Global Privacy Control ("GPC") signal as a request to opt out of the "sale" of personal information and "sharing" for cross-context behavioral advertising for the browser/device on which the signal is sent, where required by law.

(d) Industry opt-outs. You can opt out of interest-based advertising through:

• Digital Advertising Alliance: optout.aboutads.info
• Network Advertising Initiative: optout.networkadvertising.org
• For mobile: enable "Limit Ad Tracking" (iOS) or "Opt out of Ads Personalization" (Android)

(e) Direct opt-outs from providers. Google Analytics opt-out: tools.google.com/dlpage/gaoptout. Meta ad preferences: facebook.com/adpreferences. LinkedIn: linkedin.com/psettings/guest-controls.

6. US State Privacy Rights

Depending on your state of residence (including CA, VA, CO, CT, UT, TX, OR, MT, DE, IA, NJ, TN, MN, MD, NH, KY, IN, RI), you may have rights to:

• Know/access the personal information we collect about you;
• Correct inaccurate personal information;
• Delete your personal information;
• Opt out of "sale" of personal information and "sharing"/processing for targeted (cross-context behavioral) advertising;
• Opt out of certain profiling; and
• Appeal a denial of your request.

"Sale" and "Sharing." Finaloop does not sell personal information for money. However, our use of advertising cookies (Section 3.D) may constitute a "sale" or "sharing" of personal information under California's CCPA/CPRA and similar laws in other states. To opt out, enable Global Privacy Control in your browser.

Sensitive personal information. We do not use cookies to collect sensitive personal information for the purpose of inferring characteristics about you.

Submitting requests. To submit requests email books@finaloop.com. We will verify your request as required by law. You may use an authorized agent; we will require written authorization and verification of your identity.

California "Shine the Light." California residents may request information about disclosures of personal information to third parties for their direct marketing purposes by emailing books@finaloop.com.

7. Children

Our Site is not directed to children under 16, and we do not knowingly use cookies to collect personal information from children. If you believe we have, contact books@finaloop.com.

8. International Visitors

Finaloop operates the Site from the United States and Israel. If you access the Site from outside the United States, your information will be transferred to, stored, and processed in the United States and other jurisdictions where our service providers operate.

9. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, law, or our business. We will post the updated version here and update the "Last updated" date. Material changes will be communicated as required by law.

10. Contact Us

Finaloop Ltd.

Email: books@finaloop.com