Accounting for Ecommerce Startups — Real-Time | Finaloop
You need answers now, but you're still waiting for month-end reports.
Finaloop combines ecommerce accounting with real-time financial software so you always know where the business stands.
Ecommerce done right
Books built specifically for Shopify, Amazon, TikTok, wholesale, and multichannel brands.
Real-time visibility
See sales, margins, inventory, and cash flow as they happen.
Make smarter decisions
With real-time financials, make data-driven decisions that move the needle.
Turn financial chaos into instant financial clarity
Accounting
Get books you can trust without waiting weeks
Keep your finances organized and accurate without becoming an accounting expert yourself.
Ecommerce-tailored bookkeeping and accounting
Real-time P&L, cash flow, and balance sheet with monthly close owned by Finaloop’s experts
Set yourself up for growth with reporting ready for investors and lenders
Financial visibility
Understand if you're actually making money
Know your true profitability across products, channels, and orders so you can make smarter decisions as you grow.
Real-time gross and net margin tracking
AI-driven reconciliation across Shopify, Amazon, wholesale, and more
SKU and channel-level profitability
Inventory management
Better control over your COGS and inventory
Finaloop’s real-time COGS tracking is built for multichannel ecommerce, so you have better clarity over your actual profitability.
Real-time COGS by SKU and channel
Easy management of inventory & COGS whether you track this in a spreadsheet, an external system, or Finaloop’s InventoryIQ
Financial foundation
Build for the next stage of growth
Create the financial infrastructure you'll need as your business scales.
Connected financial systems that give you full accounting, inventory, and financial analytics
Upgrade seamlessly as you grow by outsourcing your financial operations to our experts
Expand across sales channels and ecosystems without changing your accounting solution
We partner with the best in commerce
How it works
Whether you sell DTC, multichannel, or wholesale, try Finaloop for free, with no fear of commitment.
Step 1
Connect your systems
Connect your stores and payment processors
Connect your banks, ad platforms, and other business apps
Step 2
Follow our guided setup
Select your inventory method
Set up operational flows, like invoices and bills
Step 3
Review your financials
Complete your open missions to get 100% accurate financials
Run your business with confidence with expert support
Start right, scale later
Finaloop's Starter plan gives early-stage brands real-time books at a price that fits where you are now.
Up to $1M in annual gross revenue
$245
/mo
Why brands choose Finaloop over traditional bookkeeping
QuickBooks
Delayed monthly books
Generic accounting
Separate accounting service
Multiple tools & spreadsheets
More manual reconciliation
Go live in weeks to months
Monthly close in 2-3 weeks
NetSuite
Delayed monthly books
Generic accounting
Separate accounting service
Complex ERP configuration
More manual maintenance
Go live in months
Expensive team required
Monthly close in 2-3 weeks
FAQs
How is Finaloop different from Quickbooks, Xero, or NetSuite?
Unlike QuickBooks, Xero, or NetSuite, which are all accounting DIY software/ ERPs, Finaloop's Core and Premium bookkeeping plans both include a full-service bookkeeping solution that replaces your accounting software, bookkeeper, app integrations, and even your inventory spreadsheets. If you choose Finaloop Premium, we also cover other aspects of running your back-office.
Is Finaloop right for a startup or early-stage consumer brand?
Finaloop is built for growing consumer brands that have outgrown spreadsheets or basic Quickbooks bookkeeping and need a real-time solution that won't require an additional hire.
When should I move from a traditional bookkeeper to Finaloop?
Most brands make the switch when bookkeeping starts slowing growth. Common signs include delayed financial reports, inaccurate inventory or COGS, difficulty understanding profitability, or managing sales across multiple channels.
What's included with Finaloop's starter plan?
The Starter plan includes Finaloop's real-time financial platform for founder-led brands: automated bookkeeping with an ecommerce-specific chart of accounts, unlimited app and bank integrations, real-time P&L and cash flow dashboards, and support from Finaloop's ecommerce accounting team.
Can Finaloop grow with my business?
Yes. As your business expands you can add users, services, inventory management, analytics, AI capabilities, and data infrastructure without replacing your financial systems or rebuilding your finance operation.
Does Finaloop integrate with Shopify, Amazon, QuickBooks, and other business systems?
Yes. Finaloop connects with leading commerce platforms, marketplaces, banks, payment processors, inventory systems, and business applications.
How long does it take to get started?
Most brands can connect their accounts in minutes. During onboarding, Finaloop's accounting team configures your account, validates your financial data, and ensures your books are accurate.
Do I need an internal finance team to use Finaloop?
No. Many early-stage brands rely on Finaloop as their primary finance function.