ERP Alternative for Ecommerce & Retail Brands | Finaloop
Traditional accounting services fall short. ERPs go too far.
Bridge the gap with one unified financial operating system with built-in services. ERP-grade financial infrastructure, now available to every consumer brand.
Everything your retail back office needs, in one unified system.
Accounting built for modern commerce
Traditional accounting records history. Finaloop gives you real-time financial visibility across ecommerce, retail, and wholesale, without manual reconciliation.
- Live GAAP-ready P&L, Balance Sheet, and Cash Flow
- Automated transaction categorization and reconciliation
- Revenue recognition across B2B and DTC channels
- Monthly review and close by Finaloop’s accounting team
Inventory operations that drive financial accuracy
Finaloop connects purchasing, sales, landed costs, fulfillments and vendor balances directly to your financial statements.
- Centralized purchase order and vendor balance management
- Real-time inventory and COGS tracking across channels, warehouses, and SKUs
- Automated FIFO landed cost allocation (freight, duties, tariffs)
- Recipes, Bill of Materials, assemblies, and bundle support
Profitability intelligence across every channel
Align finance, marketing, and operations around one real-time dataset, not disconnected dashboards.
- Channel-level P&L across ecommerce and retail
- Contribution margin by SKU and variant
- Analyze customer cohorts and lifetime value
- Vendor spend and cost driver visibility
More than software, real financial support
Finaloop combines powerful infrastructure with hands-on financial expertise to help brands operate with confidence.
- Dedicated accounting and onboarding support
- Clean, audit-ready books
- Optional controllership, tax, or fractional CFO support
AI that understands your financial data
Built on a structured, unified dataset, Finaloop enables AI-driven analysis across your entire back office.
- Connect to ChatGPT, Claude, or your preferred AI tools and ask complex questions in plain language
- Generate instant answers across revenue, COGS, contribution margin, and vendor spend
- Power custom workflows through automation tools like n8n and APIs
- Deploy agents across accounting, inventory, and analytics to help you monitor, analyze, and act
We partner with the best in commerce
Implementation & support
How it works
Finaloop gets you live in days, with guided onboarding support and no setup fees.
Step 1
Kick-Off
- Meet your dedicated success manager
- Create your implementation goals
- Connect your books and apps
Step 2
Business requirements and SOPs
- Set up inventory, vendors, and COGS
- Define operational flows, including invoices, bills, and payroll
- Refine your P&L and build your Balance Sheet
Step 3
Financial review
- Complete implementation checklist
- Set up ongoing book reviews
- Say goodbye to your old accounting/inventory setup
Finaloop transformed the way I use my financials in my day-to-day operations.
Austin Witte, Founder & COO, The Magic Brand
Finance built for where you are now. Ready for where you're going.
Why brands choose Finaloop over traditional bookkeeping
QuickBooks
- Delayed monthly books
- Generic accounting
- Separate accounting service
- Multiple tools & spreadsheets
- More manual reconciliation
NetSuite
- Delayed monthly books
- Generic accounting
- Separate accounting service
- Complex ERP configuration
- More manual maintenance
FAQs
What is an ERP system for ecommerce?
An Enterprise Resource Planning (ERP) system is software that helps businesses manage core operations such as accounting, inventory, purchasing, financial reporting, and business processes from one centralized platform.
What size businesses use Finaloop?
Finaloop is built for growing consumer brands at every stage, from startups building their first finance function to established ecommerce, wholesale, retail, and multichannel businesses with dedicated finance teams.
- Starter is designed for founder-led businesses.
- Full-Service is ideal for brands with limited internal resources.
- Platform is built for companies with an existing finance team.
What does Finaloop replace?
Finaloop can replace multiple disconnected systems, including:
- Accounting software
- Bookkeeping services
- Inventory management software
- Financial reporting tools
Is Finaloop an ERP?
Finaloop is not a traditional ERP but a modern financial operations platform.
Can I use Finaloop with my existing accountant or finance team?
Absolutely. Many businesses use Finaloop alongside their existing staff.
Can Finaloop grow with my business?
Yes. You can add features and functionalities as you grow easily.
How is Finaloop different from a traditional ERP?
Traditional ERPs require lengthy implementations. Finaloop can get you started in days.
Do I need an ERP to manage my accounting?
Not necessarily. Finaloop provides all the necessary tools without the complexity of an ERP.
How long does it take to implement Finaloop?
Most businesses can connect their accounts and begin exploring Finaloop in just a few minutes. Implementation takes around 48 hours after receiving necessary information.