Enterprise Ecommerce Accounting & ERP Alternative | Finaloop
Your finance team has outgrown legacy systems.
ERPs, spreadsheets, disconnected tools, and delayed data create inefficiencies across the organization. Your team needs a financial system built for how modern consumer brands operate.
Real-time financial infrastructure
Financial data that updates continuously across the business.
One source of truth
Accounting, inventory, operations, and marketing analytics on a single platform.
Built for finance teams
Give your team the tools they need without replacing the expertise they have.
Turn financial chaos into instant financial clarity
Real-time financial system
Replace delayed reporting with continuous visibility
Give every stakeholder access to accurate financials that update as the business changes.
Real-time general ledger, P&L, Balance Sheet, and Cash Flow
AI-driven workflows to automate 90% of your bookkeeping and accounting work
Focus on optimizing the numbers instead of gathering the numbers
Unified financial data
Give every team the same definition of profit
Connect accounting, inventory, operations, and analytics into a single source of truth.
Centralize your financial data
Automated reconciliation across Shopify, Amazon, wholesale, and more
Consistent reporting across teams
Inventory intelligence
Full control over landed costs and inventory valuation
Finaloop’s real-time FIFO COGS engine is built for multichannel ecommerce, so your margins are always accurate, with no spreadsheets in sight.
Real-time FIFO COGS by SKU, warehouse, and channel
Every fulfillment triggers an AI-driven ledger entry, keeping your P&L audit-ready 24/7
Manage recipes, kits, and bundles with our smart assemblies to ensure stock is always accurate.
AI agents
Chat directly with your business data
Built on a structured, unified dataset, Finaloop enables AI-driven analysis across your entire back office.
Connect to ChatGPT, Claude, or your preferred AI tools and ask complex questions in plain language
Generate instant answers across revenue, COGS, contribution margin, and vendor spend
Power custom workflows through automation tools like n8n and APIs
We partner with the best in commerce
Why brands choose Finaloop over traditional bookkeeping
Real-time books
Ecommerce accounting
Accounting team included
Real-time financial platform
Automated reconciliations
Go live in days
Keeps your team lean
Monthly close in 1-2 days
QuickBooks
Delayed monthly books
Generic accounting
Separate accounting service
Multiple tools & spreadsheets
More manual reconciliation
Go live in weeks to months
More manual work as you grow
Monthly close in 2-3 weeks
NetSuite
Delayed monthly books
Generic accounting
Separate accounting service
Complex ERP configuration
More manual maintenance
Go live in months
Expensive team required
Monthly close in 2-3 weeks
The ability to have closed, reliable books on the first of the month and be able to act on those updates is mission critical. I only had that after switching to Finaloop.
Matt Mullenax
Co-founder & CEO, Huron
Implementation & support
How it works
Finaloop gets you live in days, with guided onboarding support and no setup fees.
Step 1
Kick-Off
Meet your dedicated success manager
Create your implementation goals
Connect your books and apps
Step 2
Business requirements and SOPs
Set up inventory, vendors, and COGS
Define operational flows, including invoices, bills, and payroll
Refine your P&L and build your Balance Sheet
Step 3
Financial review
Complete implementation checklist
Set up ongoing book reviews
Say goodbye to your old accounting/inventory setup
Don't Have an Internal Finance Team?
We'll handle your full accounting and financial operations for you. Learn about our Full-Service Accounting.
FAQs
Is Finaloop built for enterprise consumer brands?
Yes. Finaloop is designed for fast-growing and enterprise consumer brands with complex finance operations. Whether you operate across multiple sales channels, warehouses, entities, or regions, Finaloop provides one real-time financial platform that combines accounting, inventory, analytics, AI, and finance operations. Your internal finance team gains faster access to trusted financial data without the complexity of managing multiple disconnected systems.
How does Finaloop improve financial reporting?
Finaloop combines an expert accounting team and AI-driven technology to automatically generate real-time Profit & Loss, Balance Sheet, Cash Flow, inventory valuation, COGS, and founder dashboards from reconciled financial data. Instead of waiting until month-end, finance leaders can monitor profitability, cash flow, inventory performance, and business health throughout the month.
What size businesses use Finaloop?
Finaloop is built for growing consumer brands at every stage, from startups building their first finance function to established ecommerce, wholesale, retail, and multichannel businesses with dedicated finance teams.
Whether you need a complete accounting team or a real-time financial platform for your existing finance organization, Finaloop scales with your business as your operations become more complex.
- Starter is designed for founder-led businesses that want expert accounting and a modern financial platform that are affordable for their early-stage brand.
- Full-Service is ideal for brands with limited internal resources looking to outsource both accounting and day-to-day finance operations.
- Platform is built for companies with an existing finance team that want a real-time financial system to power accounting, inventory, analytics, AI, and financial operations.
As your business grows, you can easily move between plans without changing financial systems.
Can Finaloop integrate with our existing technology stack?
Yes. Finaloop connects with leading commerce platforms, marketplaces, banks, payment processors, inventory systems, ERPs, warehouses, and business applications. Through APIs, integrations, and its data warehouse capabilities, Finaloop can also power custom reporting, AI workflows, business intelligence tools, and enterprise data initiatives without requiring duplicate data pipelines.
Can I use Finaloop with my existing accountant or finance team?
Absolutely. Many businesses use Finaloop alongside their Controller, CFO, finance team, or external accounting firm, who gain real-time financials, automated reconciliations, inventory and COGS visibility, dashboards, and AI-powered workflows.
Does Finaloop support multi-channel and multi-entity businesses?
Yes. Finaloop supports brands selling across Shopify, Amazon, retail, wholesale, marketplaces, and additional sales channels. Finaloop also supports more complex business structures, multiple entities, and functional currencies as your business expands.
Can Finaloop grow with my business?
Yes. As your business expands you can add users, services, inventory management, analytics, AI capabilities, and data infrastructure without replacing your financial systems or rebuilding your finance operation. Brands move between Finaloop's Starter, Full-Service, and Platform plans as they grow — the books, history, and integrations come along automatically.
How is Finaloop different from a traditional ERP?
Traditional ERPs are designed to manage a wide range of enterprise processes and often require lengthy implementations, dedicated administrators, and significant customization. Finaloop focuses on the financial operations modern consumer brands rely on most — accounting, inventory, purchasing, financial reporting, analytics, and AI — without the complexity of a traditional ERP. Instead of spending months implementing software, businesses can start using Finaloop in days while gaining real-time financial visibility from day one.
How long does it take to implement Finaloop?
Most businesses can connect their accounts and begin exploring Finaloop in just a few minutes. To see your fully updated financials, implementation typically takes around 48 hours after we receive the information needed to configure your account. If historical bookkeeping catch-up is required, implementation may take longer depending on the amount of historical work involved.
Unlike traditional ERP projects that often require lengthy deployments and extensive customization, Finaloop is designed to get businesses up and running quickly while maintaining accurate financial reporting from day one.
How does Finaloop keep data accurate?
Finaloop continuously reconciles accounting, inventory, banking, purchasing, and operational data before it reaches your reports and analytics.
This means dashboards, AI applications, and business intelligence tools all work from the same trusted financial foundation, reducing discrepancies caused by disconnected systems or manual data preparation.
Can Finaloop support our reporting and business intelligence needs?
Yes. Finaloop provides executive dashboards, operational reporting, financial analytics, and a query-ready data warehouse built on reconciled financial data. Finance teams can use Finaloop's built-in reporting or connect to Power BI, Tableau, Looker, AI tools, and custom applications to create organization-specific reports without rebuilding financial data models.